This technology, introduced in ___, completely revolutionizes the way large individual holds (“Extreme Holds” in the Nicros line) are made. Every extreme hold that utilizes the Extreme Hold Technology™ (patent pending) is up to 220% lighter than a resin-poured conterpart of the same shape. Although the tickness of the hold can be deceptive in describing the strength of the hold, these holds are extremely strong – even with their minimalistic thickness. Nicros has taken hollowbacks to the next level with Extrme Hold Technology™ (patent pending).
Each hold is made with a material that allows for exteme hollow-backs which means the walls are super thin. The thin-ness of the walls of these handholds directly correlates to the overall weight of the handhold. Handholds made with this material are a pleasure to routeset with. A hold made with Extreme Hold Technology™ (patent pending) can easily be held in place with one hand while attaching it to the wall. This much weight reduction also means less money spend on shipping, leaving more time to spend on new holds. Extreme Hold Technology™ (patent pending) is simply the best method for making large holds.
Nicros Super-Mix™ has been many years in the making. The years of testing and base knowledge, coupled with new energy and research experiments, culminated in the creation of the scientifically derived, highly refined Nicros Super-Mix™ which was introduced in ____. This engineered and newly refined handhold matrix means Nicros handholds 100% lighter, 50% more durable and 30% lighter than our previous recipe and allows for more vibrant colors than were typically seen in the past.
On top of it all, Nicros handholds have always had the best texture in the climbing industry and the introduction of Super-Mix™ didn’t change that. These handholds still have the same great feel that Nicros handholds have always been known for. Routesetters love the reduced weight when hauling a bucket of holds up the wall and gym managers appreciate the way Nicros holds will be more chip resistant and last longer. A lighter, stronger more durable handhold with great textue is what years of developing Nicros’ Super-Mix™ are all about.
Environmentally Responsible
In addition to the recycled materials contained in our handholds, we use
recycled materials throughout our hold-creation processes. Our pigments and
materials are both lead and mercury free. In addition, Nicros is moving
toward (and is almost there!) a NO-WASTE hold production system.
